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An event app has one real job, replace the printed program, the queue at the info desk, and the confusion about where the next session actually is, with something attendees already have in their pocket. Software Co builds event and venue apps for organisers in Sydney, Melbourne, and across Australia, covering everything from attendee navigation and schedules through to the analytics organisers need during and after the event.

Most event apps fail for a simple reason, they get built once for one event and never updated again, so by the second year the schedule is wrong and nobody trusts it. We build ours on a platform that lets organisers update content on the fly, so the app stays accurate as the event itself changes, not just on launch day.

Why Event Organisers Partner With Us

An event runs for a few days but gets planned for months, and the app needs to serve both timelines, giving organisers real control before and during the event, while giving attendees something simple enough to actually open and use in a crowded venue with patchy reception.

Event

Core Features Built for High-Density Events

Predictive Offline Edge-Caching

Venue cellular blackouts won’t freeze your event. Our app pre-caches high-res venue blueprints, speaker agendas, and personal schedules onto the user’s local storage, keeping navigation instant and 100% operational even without active Wi-Fi.

Sub-Second WebSocket Push Engine

Send emergency alerts or last-minute room adjustments in real time. Built on a low-latency WebSocket infrastructure, our system delivers instant broadcast notifications to tens of thousands of connected devices simultaneously without server lag.

Edge-Verified Offline QR Scanning

Prevent registration bottlenecks at venue entry gates. Badges and digital passes are validated directly on local hardware without sending external server requests, processing fast check-ins per lane even during total network outages.

Dynamic Micro-Segmented Feeds

Deliver targeted notifications, VIP invitations, and customized schedules based on real-time delegate behavior and badge tiers. Ensure attendees receive only relevant updates rather than generic broadcast spam.

On-Device AI Networking Matchmaker

Facilitate high-value B2B connections privately. Our localized algorithms match delegates and sponsors based on shared technical interests and meeting availability without uploading sensitive personal profiles to external public servers.

Our Services

Attendee Navigation & Engagement

Push notifications, in-app QR scanners, social media integration, and venue navigation, so attendees can find sessions, connect with the event, and get updates in real time rather than relying on a printed map.

Live Event Experience

Live streaming for remote attendees, geofenced messaging that reaches people based on where they actually are in the venue, exclusive in-app content, and networking features that let attendees connect with each other during the event, not just afterward on LinkedIn.

Event Organisation Tools

Digital event maps, in-app event passes for venue and session access, augmented reality and beacon-based navigation for larger venues, and analytics that give organisers a real picture of attendance and engagement, both during the event and afterward.

Our Process

01

Discovery & Event Requirements

We map out what the event actually needs, venue size, expected attendance, session structure, and what organisers need to manage in real time, before any development is scoped.

02

Design

We design for two different users at once, the organiser managing the event from a dashboard and the attendee navigating it from their phone, as two connected parts of the same system.

03

Development

Development is built on a platform that lets organisers update schedules, sessions, and content without needing a developer involved for every change, since event details change constantly right up until doors open.

04

Testing & Launch

We test the app under conditions that mirror the actual event, high concurrent usage, patchy venue wifi, and a compressed timeline before doors open, since an event app only gets one real test, the event itself.

05

Live Event Support

We stay available during the event itself for anything that needs fixing in real time, not just for scheduled support hours after the fact.

Frequently Asked Questions

Can attendees use the app without downloading anything?

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Yes, attendees can access everything instantly via a web browser using a QR code or link, without downloading anything from an app store. It uses Progressive Web App (PWA) technology, which allows users to easily add a shortcut to their home screen for quick access.

Can organisers update the schedule during the event itself?

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Do you build for one-off events or recurring annual events?

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How far in advance do we need to start building the app?

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Can the app work in venues with poor wifi or mobile reception?

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Where is Software Co based?

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Is the first consultation free?

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Let’s Work Together

Have a project in mind? We’d love to hear about it. Let’s create something great together!

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