Venture Studio, Investing in AI-Native Startups

Both, ideation covers ideas we generate ourselves and ideas founders bring to us, evaluated against the same validation process either way.

Product and engineering to build the MVP, design, team building support, operational and financial support, and guidance through to formal fundraising, not just a cheque.

We kill weak ideas fast rather than continuing to invest in something the validation stage shows isn't working, that's a deliberate part of the process, not a failure of it.

Yes, spinout is when the venture launches as a standalone company with its own founding team and the capital to reach early traction, we support growth from there through to seed and Series A.

Sydney and Melbourne, with a San Francisco office also part of Software Co's broader operation.

You can pitch your idea by filling out the strategic intake form in our Let's Talk section. Simply provide your contact details and a clear overview of your project concept.
Once submitted, our team will review your proposal. If your concept aligns with our investment focus, we will guide it through our structured venture lifecycle:

• Ideation: We collaborate with you to evaluate if your idea has the potential to become a world-changing, venture-scale company.
• Validation: We pressure-test the market economics, demand, and technical feasibility to ensure a strong foundation.
• Creation: Our dedicated product and engineering teams step in to build your Minimum Viable Product (MVP).
• Spinout & Scale Up: We help assemble your founding team, launch the business as a standalone entity, and leverage our $6 million fund to drive early traction and lead you through formal seed and Series A funding rounds.